Activity behind google analytics tool

Google analytics is a free tool in SEO. This analytics can be done through our google account. It is a serial tracking devices to know how many user where been visit our site or blog. These analytics can be determined through the technical cause of action. This analytics were provide more features like e- commerce. The highest level approach can be visible in the dashboard.

Ad- words can also be used in the tracking quality of the site. It is also called universal analytics. It is the representation  form of java script. It also provides insight information to achieve your goal. The analytics can be differentiated as direct traffic, organic traffic, referral traffic, social media traffic and ad traffic.

Traits of google analytics

Arrange: Update The latest version of google analytics

Account creation: Login with your existing gmail account.

Reference: Industry reference may helpful to identify the blog easily.

Tracking code: The code should be copied in blog for edit Html. It is a one code in each site it 

may different

Dashboard: It is the visible portion in web.

Segment: The secular part of the data were analytics.

Rate: It is the percentage rate that the visitors were click on your blog

Announces

The traffics from search optimization, gmail, social marketing may be identified through acquisition. The uses of keywords may helpful to find the tab in site search. The life time value may indicates the number of visits that accepted in the site.The active users have a limited period of time to visits and active your posts.

Tracking websites

1. Sign with google analytics
2. Add admin in the dashboard area
3. Login gmail account
4. Create a property
5. In website option add URL and name of your site
6. Choose industry
7. Select time zone (Eg: India)
8. Tracking code  (copy the code)
9. Select theme in blogger→Theme→edit html→paste the code then save it
10. Come back to analytics, select real-time→overview
11. Choose location
12.  Select traffic source and reload your heading.

Rusmin

My last blog post about google webmaster tools

Verification procedure of search console

Search console is a free and basic tool that used to evaluate and maintain your websites performance. It is also known as google webmasters tools. These can be mainly used to evaluate and target the audience within the specified country that we have chose. The two way communication process can be occurred. The interaction between the users and google may possible through this activity. The duplication of keywords can be eliminated by these steps.The maximum number of characters in URL is 90. If more than 90 characters in URL it can be represents as dots (....) may indicates as continue. The content duplication can be identify by this steps the google may cannot cache our post by in crawling.

     

Steps to open search console

1. From google open a new tab s in google.com/webmasters/tools. The GWT were displayed to users. Sign with your google+ account to proceed. After login continue the site by add a URL in website and pursue in add a property. If you already have a property, just  stay there and continue your post below the URL that were saved.
2. After these we want to verify the URL by using two process. That is; recommendation method and alternate method. Commonly we prefer the alternate method and choose HTML tag to continue. The preferred code can be copy and paste in the text position of head. It may be verified by google at that moment.

In left part of the screen we can visible a new portion called dashboard of search console. In dashboard we chose crawl-fetch as google. Here a space for copy the URL in homepage we should not enter any keywords just goes through in fetch button and continue with request indexing. After completing these steps select as a tick in i'm not a robot and select 'crawl this URL only' and may continue. 

Dashboard may provide the information about your sites by using message from google console.The sample screen of homepage were shown below;

Back to your post and select your URL after your html code copy it and paste in webmaster tool space that we want to fetch. Click through fetch option and pursue with request indexing after completing console. Now select as a tick in google and chose 'crawl this URL and its direct links' and continue your post.

In recommendation method in verification process it can be classified as Html file uploads, Html tag, domain, google tag manager, and google analytics. In alternate method it may be as html tag, domain, google analytics and google tag manager.

I have already post about On page optimization and evolution of SEO.

Rusmin

History & Evolution of Search Engine Optimization

SEO means search engine optimization.Google, Yahoo, Bling, were the common search engine that we used in modern times. It may be listed on the basis of rank that they achieved. It is a starter-guide for the google working process.
                    

History

Google is the part of  the internet, that may be provides necessary information related to the search engine. Google is an app that was done by the degree students for their final year project. In 1998, the google company were started and it's become more relevant in the internet. Amazon and Yahoo were the previous search engine site that were used in the year of 2000. But in march 11, 2001 the google may be acts a world wide center. The google may be works through major three steps. They are scroll ability, catching and indexing. Scroll-ability means scan the id, catching means saving the data and indexing means the process of the data. 

SEO Practices

•  Change in quality:- Quality means the perfection of the content. Through this process we can improve the rank rate and provide accurate and recent information. 
•  Niche:- Niche means content of the text.
•  Content specification:- The content should be specified by using particular keyword for proper meaning sentences. 
•  Keyword stuffing:- Un-necessary usage of keyword is known as keyword stuffing.

Search engine optimization  can be specified through two pathways. They are on page optimization and off page optimization. On page optimization means a practice that of seo  to improve the rank rate of the search engine. Off page optimization means the technique is used to improve the position of website in search engine.The search engine may specified through in ethical way is known as white hat and other may specified in unethical way is known as black hat. If content specification my change into link  specification, it may helpful for better results towards the hyperlink text.

•  Quality link specification:- It may be determined categorized through their trust value to the users. The quality link may helpful to achieve a best rank rate i.e;10/10.

In 2014 April 19 the web page rank were not visible to the users by some circumstances. The latest updation of google were occurs on Dec 6,2013.Due to this the users can provide more hyperlinks to their text, but it may leads to the misusing of links based on rank rate. This fact is known as passing the juice. It may acts a power of the content. To reduce the equity amount of the text we can prefers as rel="no follow"

•  Advertising program:- The ad-words can  also be used in search engine process. Ad-scene may be represents though the revenue has to paid. This process can be specified as pay per click. Due to this process, the ad-words can be displayed to users without paying revenue.

In the period of 2003-2008 the google updation process may continues. The strong quality google updation my occurs in 2008. The development of gmail may also occurs in this period. In 2009, the google may be acts as a suggest to the users that they optimized through search engine. The personalized results like calculator,IP can be also used as intermediates between the users and computers.In 2009, the ranking may increases depends upon through the intractions of users. This systematic process is called pogostiching. IN 2010 the social medias like Facebook, Orkut may available to the users to increase their ranking rate. The social media authority value may leads to increase the value of google and acts as power. In 2011 the strong web quality team were formed like blog, gmail etc.

Google updations

•  Google panda updation in 2011:- This updation is related to content spamming. Content spamming were consists of various steps such as uses of duplicate content, low quality content, and grammatical errors, thinning space content and content rich page. The content spinning is the cyclic process in panda updation. Keyword stuffing also be the part of this updation. In 2014 panda 4.0 may, the content duplication process actives and permanent filter were activated mainly attached.
•  Penguin updation in 2012:- This updation is related to link spamming or link exchange. Paid link forum and quality of the text may specified. The low quality directory, comment spamming (referral link/automation link), wiki spamming (Wikipedia), guest blogging are considers in this updation. In 2016 the final updation 4.0 may specified.
•  Pigeon  updation in 2013:- This updation were commonly used i  U.S and U.K. The search engine topics were relevant to local viewers/ audience. Place mark verification, Valid pin address and number, Local directory,Geo tagging, Social media usage to targeted audience were be the components that we used in pigeon updation.
•  Humming bird updation in 2013:- This updation means the semantic view of results that provided within the search engine keyword. This may provide a detailed study about the topic in the form of semantic search and knowledge graph. The defect of this updation is wrong theories were also accepted by the user systematically.
•  Rank brain updation in 2015:- This updation is the different way of result that may optimized. Commonly they provide the information on the basis of situation. This is advanced updation of humming bird.
•  Parked domain in 2012:- This updation may refers as  a bulked website may provided to the user for detailed study. it may also be removed from the browser that we existed.
•  EMD updation in 2012:- EMD means exact match domain. It refers as the website may consists of keywords, and keywords may be considers as domain. The achievements can be existed for a particular period of time interval.
•  Pyrates updation in 2014:- This updation can be desired as the  if pre-desire images may be consider accurate through various steps, it can consider as a offence.We can take action in DMCA (digital millennium copyright act in 2012)
•  Mobilegeddon updation in 2015:-This updation is the final updation in google.Due to this process, we can boost up the rank rate of the text  by using mobile friendly app. Zooming, tapping, tap target ,unwanted unplaying content, horizontal vertices may removes in this context.

In march 2016, it could be still the rank rate high without the content is not mobile friendly.

 I already published a  blog post on On page optimization

Rusmin

Google On page Optimization SEO

Now modern period,  the uses of  Seo's Title, meta description, heading, body content are essential elements in an on page optimization .

In on page optimization , the title should be existing on the basis of relevant information. The title should be consists of keywords, characters and simple. They should be have a unique title to impress the audience. The characters in the meta description can be limited as 70. In 2014 basis version updates; the pixel width is 512 and characters should be in 55 to 60. If more than 60 characters; the google may be indicates as dots representation as shows continuity. We can exert more than 60 characters by reducing the size of letters like as M, W, N, Z, etc. The characters may not be contain any grammatical mistakes.

The title is important for meta description. If we not specified the title, the google should be preferred the H 1 and H 2. If we not specified H 1 and H 2, the google may accept the common word that we prescribed the description. The open directory, newspapers, pamphlets are useful to H 1 and  H 2 characters.

The CTR rate of google may helpful to capture the audience easily. The snapshot of the cache should be specified with date and time that were captured. The characters of the web page meta description is 155 - 160 and in web post it is less than or equal to 155. The blog post were depends upon the date and publications. The authorized media can be takes in meta description. In 2014 version, the pixel width is 1024. The modification change in description can be also available in snapshot. The technical change can also be affected.

In body portion H 1 and H 2 are relevant. If more than one H 1 there should no identity for the heading. Due to this sandbox database were formed. Sandbox is also available in social medias like Facebook, What's app etc. If H 1 are relevant , it is useful to attract the users for best impression about our topic.

Content optimization

In content portion, the anchor text is important. if the anchor portion is added it's  relevant to the hyperlink to identify the quotes. In an anchor text there should be no focusing keywords, if they were aren't it should be considers as a recommendation to others  or another links. It would be not be considers as reference.It may be create a bad impression to users.

In heading section the keyword optimization, keyword usage, and density keyword are relevant. The keyword usage means the using of keyword in content section. It may be specify the clarity of the content. Keyword density means percentage of keywords that used in a paragraph. It can be measured as: no of keywords divided by total number of words multiplied by hundred. Keyword stuffing is not be a part of keyword density.

Long term keywords are used for proper information about the content that we specified. The focusing keywords were always may be specified as bold, because it  helpful to identity easily the context by considers as a tag mark. The focusing keywords can also be arranged in commas or any punctuation marks may useful to identify the tag.

Image optimization

It is an important fact in SEO. It may be consists of alternate name, content name, and image name.These may helpful to identify the image easily.

Authorship optimization

Authorship means editorial power of the content. This can be optimized through various cyclic process.

Rusmin