History & Evolution of Search Engine Optimization

SEO means search engine optimization.Google, Yahoo, Bling, were the common search engine that we used in modern times. It may be listed on the basis of rank that they achieved. It is a starter-guide for the google working process.
                    

History

Google is the part of  the internet, that may be provides necessary information related to the search engine. Google is an app that was done by the degree students for their final year project. In 1998, the google company were started and it's become more relevant in the internet. Amazon and Yahoo were the previous search engine site that were used in the year of 2000. But in march 11, 2001 the google may be acts a world wide center. The google may be works through major three steps. They are scroll ability, catching and indexing. Scroll-ability means scan the id, catching means saving the data and indexing means the process of the data. 

SEO Practices

•  Change in quality:- Quality means the perfection of the content. Through this process we can improve the rank rate and provide accurate and recent information. 
•  Niche:- Niche means content of the text.
•  Content specification:- The content should be specified by using particular keyword for proper meaning sentences. 
•  Keyword stuffing:- Un-necessary usage of keyword is known as keyword stuffing.

Search engine optimization  can be specified through two pathways. They are on page optimization and off page optimization. On page optimization means a practice that of seo  to improve the rank rate of the search engine. Off page optimization means the technique is used to improve the position of website in search engine.The search engine may specified through in ethical way is known as white hat and other may specified in unethical way is known as black hat. If content specification my change into link  specification, it may helpful for better results towards the hyperlink text.

•  Quality link specification:- It may be determined categorized through their trust value to the users. The quality link may helpful to achieve a best rank rate i.e;10/10.

In 2014 April 19 the web page rank were not visible to the users by some circumstances. The latest updation of google were occurs on Dec 6,2013.Due to this the users can provide more hyperlinks to their text, but it may leads to the misusing of links based on rank rate. This fact is known as passing the juice. It may acts a power of the content. To reduce the equity amount of the text we can prefers as rel="no follow"

•  Advertising program:- The ad-words can  also be used in search engine process. Ad-scene may be represents though the revenue has to paid. This process can be specified as pay per click. Due to this process, the ad-words can be displayed to users without paying revenue.

In the period of 2003-2008 the google updation process may continues. The strong quality google updation my occurs in 2008. The development of gmail may also occurs in this period. In 2009, the google may be acts as a suggest to the users that they optimized through search engine. The personalized results like calculator,IP can be also used as intermediates between the users and computers.In 2009, the ranking may increases depends upon through the intractions of users. This systematic process is called pogostiching. IN 2010 the social medias like Facebook, Orkut may available to the users to increase their ranking rate. The social media authority value may leads to increase the value of google and acts as power. In 2011 the strong web quality team were formed like blog, gmail etc.

Google updations

•  Google panda updation in 2011:- This updation is related to content spamming. Content spamming were consists of various steps such as uses of duplicate content, low quality content, and grammatical errors, thinning space content and content rich page. The content spinning is the cyclic process in panda updation. Keyword stuffing also be the part of this updation. In 2014 panda 4.0 may, the content duplication process actives and permanent filter were activated mainly attached.
•  Penguin updation in 2012:- This updation is related to link spamming or link exchange. Paid link forum and quality of the text may specified. The low quality directory, comment spamming (referral link/automation link), wiki spamming (Wikipedia), guest blogging are considers in this updation. In 2016 the final updation 4.0 may specified.
•  Pigeon  updation in 2013:- This updation were commonly used i  U.S and U.K. The search engine topics were relevant to local viewers/ audience. Place mark verification, Valid pin address and number, Local directory,Geo tagging, Social media usage to targeted audience were be the components that we used in pigeon updation.
•  Humming bird updation in 2013:- This updation means the semantic view of results that provided within the search engine keyword. This may provide a detailed study about the topic in the form of semantic search and knowledge graph. The defect of this updation is wrong theories were also accepted by the user systematically.
•  Rank brain updation in 2015:- This updation is the different way of result that may optimized. Commonly they provide the information on the basis of situation. This is advanced updation of humming bird.
•  Parked domain in 2012:- This updation may refers as  a bulked website may provided to the user for detailed study. it may also be removed from the browser that we existed.
•  EMD updation in 2012:- EMD means exact match domain. It refers as the website may consists of keywords, and keywords may be considers as domain. The achievements can be existed for a particular period of time interval.
•  Pyrates updation in 2014:- This updation can be desired as the  if pre-desire images may be consider accurate through various steps, it can consider as a offence.We can take action in DMCA (digital millennium copyright act in 2012)
•  Mobilegeddon updation in 2015:-This updation is the final updation in google.Due to this process, we can boost up the rank rate of the text  by using mobile friendly app. Zooming, tapping, tap target ,unwanted unplaying content, horizontal vertices may removes in this context.

In march 2016, it could be still the rank rate high without the content is not mobile friendly.

 I already published a  blog post on On page optimization

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Google On page Optimization SEO

Now modern period,  the uses of  Seo's Title, meta description, heading, body content are essential elements in an on page optimization .

In on page optimization , the title should be existing on the basis of relevant information. The title should be consists of keywords, characters and simple. They should be have a unique title to impress the audience. The characters in the meta description can be limited as 70. In 2014 basis version updates; the pixel width is 512 and characters should be in 55 to 60. If more than 60 characters; the google may be indicates as dots representation as shows continuity. We can exert more than 60 characters by reducing the size of letters like as M, W, N, Z, etc. The characters may not be contain any grammatical mistakes.

The title is important for meta description. If we not specified the title, the google should be preferred the H 1 and H 2. If we not specified H 1 and H 2, the google may accept the common word that we prescribed the description. The open directory, newspapers, pamphlets are useful to H 1 and  H 2 characters.

The CTR rate of google may helpful to capture the audience easily. The snapshot of the cache should be specified with date and time that were captured. The characters of the web page meta description is 155 - 160 and in web post it is less than or equal to 155. The blog post were depends upon the date and publications. The authorized media can be takes in meta description. In 2014 version, the pixel width is 1024. The modification change in description can be also available in snapshot. The technical change can also be affected.

In body portion H 1 and H 2 are relevant. If more than one H 1 there should no identity for the heading. Due to this sandbox database were formed. Sandbox is also available in social medias like Facebook, What's app etc. If H 1 are relevant , it is useful to attract the users for best impression about our topic.

Content optimization

In content portion, the anchor text is important. if the anchor portion is added it's  relevant to the hyperlink to identify the quotes. In an anchor text there should be no focusing keywords, if they were aren't it should be considers as a recommendation to others  or another links. It would be not be considers as reference.It may be create a bad impression to users.

In heading section the keyword optimization, keyword usage, and density keyword are relevant. The keyword usage means the using of keyword in content section. It may be specify the clarity of the content. Keyword density means percentage of keywords that used in a paragraph. It can be measured as: no of keywords divided by total number of words multiplied by hundred. Keyword stuffing is not be a part of keyword density.

Long term keywords are used for proper information about the content that we specified. The focusing keywords were always may be specified as bold, because it  helpful to identity easily the context by considers as a tag mark. The focusing keywords can also be arranged in commas or any punctuation marks may useful to identify the tag.

Image optimization

It is an important fact in SEO. It may be consists of alternate name, content name, and image name.These may helpful to identify the image easily.

Authorship optimization

Authorship means editorial power of the content. This can be optimized through various cyclic process.

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